When choosing a PR agency, don’t be fooled into thinking that a firm is the ‘best’ from their impressive client list or reputation, choose the firm which is the best fit for you. Often, larger companies with high-profile clients will have the majority of their energy directed towards these larger brands and not be able to give your business the attention it deserves.
Instead, we recommend comparing the agency’s client list and ethos with your own brand because, after all, it’s your brand that you want them to publicise to the best of their ability, not anyone else’s. Have a look at the agency’s past client list – have they got experience working with businesses of your size, or in your sector? It’s useful to research these businesses to see if you like their approach and image. Try it on for size and see if it fits you. Of course, your brand is always going to be unique and distinct from these other clients, but it’s useful to get an idea of the work which the agency has produced.
As well as this, don’t forget to scrutinise the website of your chosen PR company. In PR, image is everything, and a key feature of a company’s image is how they have decided to present themselves on the web. Ideally, a professional website with well-written, exciting copy should put your mind at rest. If the PR agency you’re looking at ticks all of these boxes, contact them and see what you think. Pay attention to your first impression of the firm. Are they polite, attentive and responsive to your ideas? Do they make time for you? The right PR company will always make you feel valued and important. Oh, and on a completely unrelated note, yes, we did notice your new haircut, and we love it…
Thanks to @eatravelivemag for their review of The Mandeville. Marylebone is certainly on the rise with its new hotel additions, The Chiltern Firehouse restaurant opening, the new hotel imminently opening, Roots & Bulbs on the high street, Richard Caring’s new venture, among many other things! We’re proud of The Mandeville being at the helm of these changes. Check out the review!
As the first blog for the new website, we decided to actually blog about the importance of blogging. The It’s a PR Company blog is of course to brag about the wonderful things that our clients are up to and news that we find interesting, but is a blog actually validation for anything? Do blogs actually matter?
Blogging is ultimately about thinking harder, rediscovering your voice, and refining your communication skills for a company like us. The growth of the blogging community is not simply another platform for PR reach, but a voice for everyone. Isn’t it similar to art? Painting? Drawing? If anything, it gets people into the habit of writing. Personal branding, legacy on google, creative freedom, these are just a handful of added benefits, especially for small businesses in a very busy online space. Its true that everyone can be a ‘self proclaimed expert’ but fresh, up-to-date opinions are invaluable. It is important to mentioned that by no means is blogging a replacement for other mediums of journalist, most notably print.
So welcome to our world. Please drop us an email if you would like us to keep you posted with news. Otherwise, do check in and you’ll be sure to find something new and interesting in the world of lifestyle, beauty, travel, food and film PR.