Twitter: The king of all social media outlets, Twitter, is the easiest and most powerful PR tool that you can use to raise your company’s profile. We’re not going to tell you how to use Twitter per se, we trust you to figure out that on your own, we’re just going to let you know how to use it to your most advantage: by being hyperactive, visual and generous. Being hyperactive simply means tweeting, at least once a day, about something meaningful (like a new offer), with relevant hashtags – just be careful not to overload your followers with cheesy or ‘spamtastic’ posts or you might find your numbers dwindling. Being visual means taking photos of your product or company at work to let your business speak for itself. If you’re a restaurant serving food, post pictures of your most delicious deserts. If you’re an events company, show us how popular you are with a crowd photo. A sentence takes multiple seconds to read, an image is seen in an instant. Before your followers have even decided whether or not to read your post, they’ve seen your picture. And lastly, be generous. Be kind to other companies and tweeters and they’ll return the favour – if you retweet someone one day, they’re more likely to do the same for you the next. It’s all about building good relationships and encouraging people to care about your brand.
Instagram: The same advice as the visual side of Twitter applies to Instagram, but even more so. On Instagram, visuals are everything, so make the most of them. Put time into creating the most artistically placed photo possible and you’ll reap the benefits. Even if your product isn’t aesthetically pleasing, people will appreciate your efforts. I mean, who wouldn’t want to buy masking tape from the man who manages to make it into a Van Gough-style masterpiece?
Facebook: Facebook is losing influence as a business tool, but it’s still a useful resource for people to find out information about your company. Take advantage of the fact that Facebook allows you to type more words and write the full account of what you’d like to be able to say on Twitter. Style your Facebook page as a mini-version of your website, with all the relevant information about yourself, and you’ll reach a wider range of customers who don’t yet know your background story. People don’t like random posts from businesses on their profile pages, but if they see your name on another company’s page, they may well click on to your own, so make sure you make a good first impression with a succinct description and up-to-date events news.